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Work Samples

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Reports & Gated Content

January 2019

To create this report for Patientco, my team and I surveyed patients and providers at large health systems. The goal was to identify key differences in how each side perceives billing and payment experiences in healthcare. I drafted copy for the final report, which was used as a sales enablement tool and as gated content on our website. 

Ad Copy

April 2019

At Patientco, I worked closely with our graphic designer on copy for print and digital ads. This particular ad ran in Becker's Hospital Review, a major publication for Patientco's target audience and was one of the top performing ads that month. Becker's Hospital Review surveyed its readers and 53% of readers recall seeing the ad and 45% recall reading it. Only one ad had better recall stats, which means Patientco outperformed ads by many of the more established industry players. 

EBook & Whitepapers

June 2018

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I developed this eBook for a client who provides SaaS solutions for community banks and credit unions. This content was all about how financial institutions can make the most of consumer data and apply it to their marketing strategies. 

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Blogs 

November 2018 - present

Maintaining a company blog takes time, strategy and a way with words. It also means keeping up with industry news and how it impacts your customers. I've done this for Patientco by publishing blogs weekly on behalf of our executive team. In 2019, page views of our blog increased by 29% compared to 2018. 

PR Results

August 2016

When CBW Bank was my client, I shared their story of how Suresh Ramamurthi, a former Google executive, purchased the Weir, Kansas-based bank in 2008 at the height of the financial crisis. He then revamped the bank's infrastructure to support real-time payments. By telling that story, I secured coverage in top tier media outlets, including this feature story in Fortune.  

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Case Studies  

December 2019

Client success stories are one of the best sales enablement tools. That's why Patientco made publishing client case studies a company-wide initiative and asked me to lead the charge. This was one of three case studies published in 2019.  

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This is just a sample.  To read more or to file a complaint >>

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